Ideas. Cities. Social Innovation.

See? It’s possible to make a good profit and be a good employer too:

"Our employees are our number one asset, period," said Kevin Stickles, the company’s vice-president for human resources. "The first question you ask is: ‘Is this the best thing for the employee?’ That’s a totally different model."

Yet the company is profitable. Its prices are low. And it is lauded for exemplary customer service.

"When you think about employees first, the bottom line is better," Stickles argued. "We want our employees to extend the brand to our customers."