Ideas. Cities. Social Innovation.

In a world where news spreads rapidly and instant gratification has become the rule rather than the exception, a decade is an awfully long time. And yet it’s been almost two decades that online advertisers have been using an unwieldy model that was practically outdated from the start. For far too long, CPMs and clicks have been the holy grail in the world of online advertising, the best we had when it came to measuring the worth of websites, content and online campaigns and deciding where to spend our ad dollars.